Stanza for Publishers

Stanza for Publishers is a tightly curated network for sites whose content and audience are a natural fit for our event calendars. That might mean a fan blog looking to embed team schedules. Or a news site where readers are already showing up for sports coverage, local happenings, or TV show premieres.

We prioritize working with independent publishers — the voices building loyal audiences around specific beats. These are the folks who know their readers best. Our goal is to support them with high-quality content that’s useful, engaging, and seamlessly integrated into the flow of the page... that also drives revenue.

Especially in this new era where as Google’s AI eats the web, readers now get answers without clicking. Referral traffic drops. Ad revenue follows. According to some estimates, AI summaries have already cost publishers billions in lost revenue.

What makes a great fit?

Publishers who care just as much about engagement as they do about revenue. Who who want units that feel native — not disruptive. And who value utility: readers get something useful, not just clickable.

Some of the publishers in the network today: LakersNation, 49ersWebzone, HuskerMax. The Stanza unit runs in the siderail, on article pages, or even in forums. It’s available in both horizontal and vertical layouts. And it works across desktop and mobile — no app required.

“People aren’t typically great at digesting information. We’ve found creative tactics to be very successful. Stanza gives us an innovative communication outlet with custom notifications that inform fans on where to buy tickets and more.”
— Wigan Athletic Football Club

About the data

Sports data isn’t free. In fact, it’s expensive — and we invest in licensing, aggregation, and verification from official sources. Every calendar in our network is sourced with care. We work directly with rights holders and trusted providers to keep things accurate and timely.

Beyond sports, we’ve expanded into entertainment. That includes partnerships and agreements for TV, streaming, and pop culture data — giving publishers even more ways to keep readers coming back for what’s next.

This means publishers don’t have to maintain or verify anything. Just install the unit and we handle the rest.

“I don’t know if it’s you or someone else that does it… but that calendar schedule sync is a GODSEND! I never forget about a game. A sincere thank you to whoever goes through the trouble to set that up.”
— @NCBJD, calendar subscriber

The hidden magic: Direct Relationships

Here’s where it gets even more powerful: every Stanza calendar subscription gives you a direct relationship.

When a reader subscribes to your calendar, you get their email. It’s opt-in. It's high intent. It’s a channel you own.

This makes Stanza more than a widget. It’s a list-building tool. A rare way to deepen engagement and future-proof your audience strategy in a world where reach is increasingly borrowed, not built.

What’s the revenue model?

We don’t charge a subscription fee to publishers for the data, collecting contacts or the unit. Instead, we offer a sponsor deal backed into an ad revenue share. If your site has the traffic and engagement to qualify, we’ll pay you upfront and draw down from that as ads serve.

We understand cash flow matters — and we structure our deals accordingly.

How do ads work?

We partner with a third-party ad network that handles a mix of direct-sold and programmatic inventory. It’s a competitive stack with high quality standards and a focus on safe, relevant demand.

Have a concern? We’ve got a quick troubleshooting guide and a responsive ad ops team standing by.

Want to join?

Stanza for Publishers is invite-only. The best way in? A referral from an existing publisher in the network.

Have feedback? Email us directly at founders@stanza.co

On Stanza, anyone can create, discover and share event calendars. Getting started is easy. Set up your calendar in just a few minutes.