Everything Launched in Dec 2024
Stanza exists to let creators keep their biggest fans in the know about their upcoming events, in the simplest way possible—through their calendars.
If you're new to Stanza, welcome. We're so glad you're here. Don't forget to check out:
- Fall 2024 product updates
- New Guide: How to update
- New Guide: How to launch a calendar on Stanza
Picking Up Where We Left Off
In our last post, we covered editing events and highlighted one key takeaway: greater control leads to better engagement. Other social apps are built around a feed format, but Stanza is built around you – there is no algorithm between you and your subscribers' calendars.
Let’s break down what that looks like for you as a creator.
Use Emojis to Make Events Pop
Emojis do more than just add flair—they help your events stand out in a crowded calendar and give fans a quick way to understand the context. Most subscribers are juggling multiple calendars (work, family, personal, and yours), so a well-placed emoji can save them time and keep them engaged. Remember, less is more.
Leverage the Location Field
Think of your location field as an underused but powerful tool that's the perfect spot for:
- Bespoke Notifications: Share important updates or announcements.
- Calls-to-action: Encourage fans to buy tickets, sign up, join a waitlist, or check out a special offer.
- Add Trackable Links: Monitor clicks and measure performance with every event you publish.
How to Update Your Events
- Manual creators: Just update the title or location field in calendar app you're using to create your Stanza calendar. These details will automatically flow to your Stanza Page and each subscriber’s calendar—no extra steps required.
- Automated creators: Sign in to access the Event Editor. Need a refresher? Find instructions here.
Why This Matters
Every calendar event is a fresh opportunity to communicate something meaningful. Small tweaks can yield big results, especially when you can funnel your fans exactly where you want them to go.
Streamlining the Experience
As we continue to improve the in-calendar experience, we’re also focusing on the overall process for your audience—from the moment they land on your Stanza page to finally subscribing.
Encourage Fans to Subscribe
There are many ways to view your schedule, but Stanza is all about subscribing. We’ve introduced a popup on your Timeline page that appears as users scroll down, nudging them to sign in and subscribe.
Once users sign in, they can still view your schedule and subscribe for free.
Popup that appears on scroll on Stanza pages
Discover All Your Calendars
We heard your feedback that the dropdown on your Stanza page wasn’t intuitive for finding your other calendars. Now, there’s a dedicated section making it easy for fans to explore all your calendars and subscribe with a single click.
Longer Descriptions? No Problem
We heard feedback from creators that they wanted more space for detailed descriptions, but it cluttered their Events Timeline view. We’ve added a truncated style (similar to Instagram) with a more link to expand the content.
See it in action below or live on Single Adults' YEG Timeline.
Check this out live here
Have feedback on how we can improve?
🔜 Coming soon
As part of continuing to improve the experience on the platform, we have these two big initiatives launching in Q1/Q2 2025
- Discovery Overhaul: Our homepage will get a major revamp to help new fans find and subscribe your calendars.
- Performance Insights: We’ll introduce emails breaking down where your subscribers come from—your website, social platforms, or Stanza’s network—so you can see what’s working best.
(Additionally, watch for updates to Apple and Outlook integrations, plus more robust event change notifications.)
That’s it for this month! Keep an eye out for more product emails.
On Stanza, anyone can create, discover and share event calendars. Getting started is easy. Set up your calendar in just a few minutes.